Digital upgrade for the Kālida Foundation
Digital Strategy, Inbound Marketing and Web Development
The Kālida Foundation supports people with cancer, their families and friends. Help improve their quality of life by offering practical, emotional and social support free and open to all.
It is based on the philosophy of the Maggies Centers organization and is a member of its international network. It has a center within the grounds of the Hospital de Sant Pau and is working to open more in other parts of Catalonia and Spain.
In September 2020 we started working for the Kālida Foundation to make digital marketing a key piece in the organization’s growth strategy.
Since then we have worked with them to deploy an inbound marketing strategy. We have accompanied them in the definition of a plan, the development of a new website, providing digital marketing services (SEO, Google Ads and Social Ads), and also providing creative proposals for recruitment campaigns and content.
“Not only do they provide us with digital marketing services, they also accompany us in the learning process that involves the commitment to the digital channel”. Joan Reventós, Director.
Main performance data:
In one year we have increased the number of followers on social networks by 70%; by 112% the number of web users; 65% the number of people in the emailing database; 35% the number of regular donors (members) and 98% the number of punctual donors.
In addition, with the 2021 Christmas campaign we have raised more than double what we got for Christmas 2020.
What they say about us
«The combination of technological, communication and marketing knowledge make GoodProfits a strategic partner. In addition, they know the reality of the third sector and help us make decisions»
ÍRIA SAA, COMMUNICATION AND FUNDRAISING DIRECTOR OF FUNDACIÓ ESCLEROSI MÚLTIPLE
«Over the years, projects are always approached with enthusiasm, care and focused to accomplish defined objectives. This people is a Good option.»
Oleguer Serra, CEO of Òmnium Cultural
«They provide the right balance of professionalism, creativity and customer service to meet our needs. They always listen carefully and bring us new ideas.»
ANNA ROIG, Communication and Fundraising Director of Càritas de Barcelona
«The GoodProfits colleagues are a great choice for any nonprofit, large or small. They work with transparency, realism, experience and an important knowledge of the techniques and methodologies that helps to grow the organizations.»
PEDRO ÁLVAREZ, Consultant and Founder of SinergiaCRM
«It is always a pleasure to work with GoodProfits. A professional and innovative people who are 100% involved with the projects, and make collaboration very easy.»
VIRGÍNIA GARCIA, ADJUNTA A DIRECCIÓ DE FUNDACIÓ LLARS DE L’AMISTAT
«Not only provide us with digital fundraising services, they also accompany us in the learning process that supposes a commitment to the digital channel.»
JOAN REVENTÓS, Director of Fundació Kālida
«Apart from their knowledge, I would highlight the commitment of the GoodProfits team. They make the projects their own and get involved to make them work.»
TON BARNILS, DIRECTOR at CENTRE EXCURSIONISTA DE CATALUNYA
«Starting with digital marketing at the hands of professionals like the GoodProfits team gives you a lot of peace of mind due to the transparency, trust and knowledge they have of the environment.»
JOSEP HEREDIA, DIRECTOR en THE RICKY RUBIO FOUNDATION
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