The Ricky Rubio Foundation
#APlenoPulmón campaign for The Ricky Rubio Foundation
CUSTOMER
The Ricky Rubio Foundation
AREAS
Digital Advertising Campaing
SEE WEB
https://therickyrubiofoundation.org/
The Ricky Rubio Foundation works on two main axes: the fight against lung cancer and the integration of children at risk of exclusion through basketball.
The name of Ricky Rubio, and his career, is a fundamental asset of the foundation, but beyond that, we are working with them to generate a community of people involved in their mission and expand their structure and capacity for action.
An example of this is the #APlenoPulmón campaign: On the occasion of World Lung Cancer Day, the foundation promotes an awareness, prevention and early detection campaign. And they perform free spirometric tests so that participants can find out their lung age and receive medical recommendations.
At GoodProfits we have helped them translate the physical campaign into the digital world and go a step beyond communication and awareness: take advantage of the action to generate leads that expand their social base. The idea was simple, design a landing page with an online test and generate traffic through digital advertising.
“Starting with digital marketing at the hands of professionals like the GoodProfits team gives you a lot of peace of mind due to the transparency, trust and knowledge they have of the environment”.
Josep Heredia, Director.
#APlenoPulmón campaign. Main performance data:
We have developed a campaign landing page with an online test on lung health. We have obtained more than 1,000 leads (people who have completed the test) through a month-long campaign on Facebook and Instagram to which we have allocated an investment of €2,000. The total reach of the campaign has been 285,000 people (people who have seen it more than once).
What they say about us
«The combination of technological, communication and marketing knowledge make GoodProfits a strategic partner. In addition, they know the reality of the third sector and help us make decisions»
ÍRIA SAA, COMMUNICATION AND FUNDRAISING DIRECTOR OF FUNDACIÓ ESCLEROSI MÚLTIPLE
«Over the years, projects are always approached with enthusiasm, care and focused to accomplish defined objectives. This people is a Good option.»
Oleguer Serra, CEO of Òmnium Cultural
«They provide the right balance of professionalism, creativity and customer service to meet our needs. They always listen carefully and bring us new ideas.»
ANNA ROIG, Communication and Fundraising Director of Càritas de Barcelona
«The GoodProfits colleagues are a great choice for any nonprofit, large or small. They work with transparency, realism, experience and an important knowledge of the techniques and methodologies that helps to grow the organizations.»
PEDRO ÁLVAREZ, Consultant and Founder of SinergiaCRM
«It is always a pleasure to work with GoodProfits. A professional and innovative people who are 100% involved with the projects, and make collaboration very easy.»
VIRGÍNIA GARCIA, ADJUNTA A DIRECCIÓ DE FUNDACIÓ LLARS DE L’AMISTAT
«Not only provide us with digital fundraising services, they also accompany us in the learning process that supposes a commitment to the digital channel.»
JOAN REVENTÓS, Director of Fundació Kālida
«Apart from their knowledge, I would highlight the commitment of the GoodProfits team. They make the projects their own and get involved to make them work.»
TON BARNILS, DIRECTOR at CENTRE EXCURSIONISTA DE CATALUNYA
«Starting with digital marketing at the hands of professionals like the GoodProfits team gives you a lot of peace of mind due to the transparency, trust and knowledge they have of the environment.»
JOSEP HEREDIA, DIRECTOR en THE RICKY RUBIO FOUNDATION
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