EM Community for the “Fundació Esclerosi Múltiple”

At GoodProfits we believe that building an online community around an organization is essential for the success of your Inbound Marketing strategy. And as the movement is demonstrated by walking, today we present the first of our projects in this field: EM community for the “Fundació Esclerosi Múltiple”. We have developed an online community integrated […]

The fundraising funnel in digital fundraising

How many times have you heard about the Recruitment Funnel? Certainly concepts such as Customer Journey or Buyer Persona are also familiar to you… Digital fundraising is still an adaptation of digital marketing to the objectives and idiosyncrasies of a non-profit organization. Therefore, it is important to master these key concepts of digital marketing and […]

9 inspiring charity video campaigns

In the Odyssey, a poet mentions that his songs were put into his heart by the gods. And Homer affirmed that the inspiration comes from a “divine breath”. His explanation is probably not true, but I like it better than Freud’s, who located the inspiration in the artist’s internal psyche, the product of an unresolved […]

How to organize productive brainstorming sessions

Brainstorming is a teamwork technique focused on enhancing creativity and innovation. Its objective is to generate a new, different approach to solve a problem or face a project. The result of this type of session is a list of ideas contributed spontaneously by the members of the group to generate an alternative line of thought. […]

Does my organization need a blog?

As a fundraiser, you’ve probably wondered if blogging is worth the effort. You have already perceived that doing it well requires a significant dedication of time and resources. And, if you bet on it, it will take months to see the results.

Digital fundraising trends for 2021

Nothing better to start the year than taking stock, looking up and turning on the high beams. Global trends affect us much more than we think. Being clear about the big picture and the evolution of digital audiences will help us with our projects for the new year.