{"id":1556,"date":"2022-05-10T08:07:27","date_gmt":"2022-05-10T08:07:27","guid":{"rendered":"https:\/\/www.goodprofits.online\/projects\/fundacion-esclerosis-multilple\/"},"modified":"2022-05-17T09:09:16","modified_gmt":"2022-05-17T09:09:16","slug":"fundacion-esclerosis-multilple","status":"publish","type":"page","link":"https:\/\/www.goodprofits.online\/en\/projects\/fundacion-esclerosis-multilple\/","title":{"rendered":"Fundaci\u00f3n Esclerosis M\u00faltiple"},"content":{"rendered":"<div id=\"projects-intro\" class=\"main-section section container-fluid block\">\r\n<div class=\"target row\">\r\n<div class=\"col-md-5 col-md-preffix-5\">\r\n<h2 class=\"section-title\">Fundaci\u00f3n Esclerosis M\u00faltiple<\/h2>\r\n<h1 class=\"big-title\">Web upgrade and online community for the FEM<\/h1>\r\n<\/div>\r\n<\/div>\r\n<div class=\"clear\">\u00a0<\/div>\r\n<div id=\"stage1\" class=\"stage-point\" data-bgcolor=\"#00B5E2\" data-bodyclass=\"terciary-white\" data-animate=\"fadein from-bt\">\u00a0<\/div>\r\n<\/div>\r\n<div class=\"projects block container-fluid center-relative\">\r\n<div class=\"row section\">\r\n<div id=\"stage2\" class=\"stage-point\" data-bgcolor=\"#d5d5d5\" data-removebodyclass=\"terciary-white\" data-animate=\"fadein from-bt\">\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<p><!-- BLOCK --><\/p>\r\n<div class=\"projects block container-fluid center-relative\">\r\n<div class=\"row section\">\r\n<div class=\"col-md-5 target\">\r\n<h2 class=\"section-subtitle\">CUSTOMER<\/h2>\r\n<p>Fundaci\u00f3n Esclerosis M\u00faltiple<\/p>\r\n<h2 class=\"section-subtitle\">AREAS<\/h2>\r\n<p>Web development, SEO, online community<\/p>\r\n<h2 class=\"section-subtitle\">SEE WEB<\/h2>\r\n<p><a href=\"https:\/\/www.fem.es\/es\/comunidad-em\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.fem.es\/es\/comunidad-em\/<\/a><\/p>\r\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1358 size-full\" src=\"https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/03\/comunidad-fem-2-1200x800-1.jpg\" alt=\"\" width=\"1199\" height=\"801\" srcset=\"https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/03\/comunidad-fem-2-1200x800-1.jpg 1199w, https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/03\/comunidad-fem-2-1200x800-1-300x200.jpg 300w, https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/03\/comunidad-fem-2-1200x800-1-1024x684.jpg 1024w, https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/03\/comunidad-fem-2-1200x800-1-768x513.jpg 768w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/><\/div>\r\n<div class=\"item target col-md-5\">\r\n<h2 class=\"section-subtitle\">\u00a0<\/h2>\r\n<div class=\"fusion-text fusion-text-1\">\r\n<p>The Multiple Sclerosis Foundation helps people who suffer from the disease and their environment, to improve their quality of life.<\/p>\r\n<\/div>\r\n<div class=\"fusion-text fusion-text-2\">\r\n<p>The FEM offers rigorous information on the disease and related issues through the Multiple Sclerosis Observatory, which historically was published on a separate and independent website from the corporate site. This situation was not optimal to take advantage of the Observatory&#8217;s potential for generating traffic and, therefore, we have moved all the content to the main website. A migration project of a very complex website with a large volume of content and traffic to integrate it into the FEM website. The site was developed on Typo3 technology that we have converted to WordPress format. In addition, we have carried out a migration of the SEO positioning in such a way that there has been no loss of positioning and, in just two weeks, we have managed to transfer the organic traffic of the EM Observatory to the FEM website.<\/p>\r\n<p>After the migration and upgrade phase, we have added an online community layer to structure all the content, resources, events, services, etc. offered by the FEM on its website under the umbrella of the EM community. In this way, all the people who are part of the social base of the foundation (beneficiaries, partners, donors, volunteers and supporters) have a unique username and password to carry out any action on the web. And all this activity will be automatically recorded in the CRM for future segmentation and marketing automation.<\/p>\r\n<p>With the new community layer that we have developed, the FEM website offers the user a range of functionalities that will make them link with the organization and maintain their relationship over time. More information in: <a href=\"https:\/\/www.goodprofits.online\/comunidad-em-para-la-fundacio-esclerosi-multiple\/\" target=\"_blank\" rel=\"noopener\">&gt;&gt; comunidad-em-para-la-fundacio-esclerosi-multiple\/<\/a><\/p>\r\n<\/div>\r\n<div class=\"fusion-text fusion-text-3\">\r\n<p><strong>\u201cThe combination of technological, communication and marketing knowledge make GoodProfits a strategic partner. In addition, they know the reality of the third sector and help us make decisions\u201d. <\/strong><\/p>\r\n<p><strong>\u00cdria Saa, Comunicaci\u00f3n and Fundraising Director. <\/strong><\/p>\r\n<p>&nbsp;<\/p>\r\n<div class=\"fusion-text fusion-text-3\">\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fundaci\u00f3n Esclerosis M\u00faltiple Web upgrade and online community for the FEM \u00a0 \u00a0 \u00a0 CUSTOMER Fundaci\u00f3n Esclerosis M\u00faltiple AREAS Web development, SEO, online community SEE WEB https:\/\/www.fem.es\/es\/comunidad-em\/ \u00a0 The Multiple Sclerosis Foundation helps people who suffer from the disease and their environment, to improve their quality of life. The FEM offers rigorous information on the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1474,"parent":437,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"_tmp-page-works.php","meta":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GoodProfits - Fundaci\u00f3n Esclerosis M\u00faltiple<\/title>\n<meta name=\"description\" content=\"- Fundaci\u00f3n Esclerosis M\u00faltiple - GoodProfits\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goodprofits.online\/en\/projects\/fundacion-esclerosis-multilple\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GoodProfits - Fundaci\u00f3n Esclerosis M\u00faltiple\" \/>\n<meta property=\"og:description\" content=\"- Fundaci\u00f3n Esclerosis M\u00faltiple - 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