{"id":1012,"date":"2022-04-26T11:06:39","date_gmt":"2022-04-26T11:06:39","guid":{"rendered":"https:\/\/www.goodprofits.online\/?page_id=1012"},"modified":"2022-05-03T11:24:52","modified_gmt":"2022-05-03T11:24:52","slug":"centre-excursionista-de-catalunya","status":"publish","type":"page","link":"https:\/\/www.goodprofits.online\/en\/projects\/centre-excursionista-de-catalunya\/","title":{"rendered":"Centre Excursionista de Catalunya"},"content":{"rendered":"<p><!-- BLOCK --><\/p>\r\n<div id=\"projects-intro\" class=\"main-section section container-fluid block\">\r\n<div class=\"target row\">\r\n<div class=\"col-md-5 col-md-preffix-5\">\r\n<h2 class=\"section-title\">Centre Excursionista de Catalunya<\/h2>\r\n<h1 class=\"big-title\">Digital campaign for the Centre Excursionista de Catalunya<\/h1>\r\n<\/div>\r\n<\/div>\r\n<div class=\"clear\">\u00a0<\/div>\r\n<div id=\"stage1\" class=\"stage-point\" data-bgcolor=\"#00B5E2\" data-bodyclass=\"terciary-white\" data-animate=\"fadein from-bt\">\u00a0<\/div>\r\n<\/div>\r\n<p><!-- BLOCK --><\/p>\r\n<div class=\"projects block container-fluid center-relative\">\r\n<div class=\"row section\">\r\n<div class=\"item target col-md-12\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1315 size-full\" src=\"https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/05\/proyectos-cec-imagen-a-1600x1200-3.jpg\" alt=\"\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/05\/proyectos-cec-imagen-a-1600x1200-3.jpg 1600w, https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/05\/proyectos-cec-imagen-a-1600x1200-3-300x225.jpg 300w, https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/05\/proyectos-cec-imagen-a-1600x1200-3-1024x768.jpg 1024w, https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/05\/proyectos-cec-imagen-a-1600x1200-3-768x576.jpg 768w, https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/05\/proyectos-cec-imagen-a-1600x1200-3-1536x1152.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\r\n<div id=\"stage2\" class=\"stage-point\" data-bgcolor=\"#d5d5d5\" data-removebodyclass=\"terciary-white\" data-animate=\"fadein from-bt\">\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<p><!-- BLOCK --><\/p>\r\n<div class=\"projects block container-fluid center-relative\">\r\n<div class=\"row section\">\r\n<div class=\"col-md-5 target\">\r\n<h2 class=\"section-subtitle\">CUSTOMER<\/h2>\r\n<p>Centre Excursionista de Catalunya<\/p>\r\n<h2 class=\"section-subtitle\">AREAS<\/h2>\r\n<p>Digital Advertising and Inbound Marketing<\/p>\r\n<h2 class=\"section-subtitle\">SEE WEB<\/h2>\r\n<p><a href=\"https:\/\/www.fundaciokalida.org\" target=\"_blank\" rel=\"noopener\">https:\/\/cec.cat\/<\/a><\/p>\r\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-999 size-full\" src=\"https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/04\/proyectos-cec-imagen-2.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/04\/proyectos-cec-imagen-2.jpg 900w, https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/04\/proyectos-cec-imagen-2-300x200.jpg 300w, https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/04\/proyectos-cec-imagen-2-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\r\n<div class=\"item target col-md-5\">\r\n<h2 class=\"section-subtitle\">\u00a0<\/h2>\r\n<div class=\"fusion-text fusion-text-1\">\r\n<p>The Excursionist Center of Catalonia has been a benchmark in the mountain world since 1876, a sports and cultural association declared an entity of public utility.<\/p>\r\n<\/div>\r\n<div class=\"fusion-text fusion-text-2\">\r\n<p>To accompany the association in its adaptation to the digital medium, we have designed a two-month-long digital advertising campaign as a pilot to &#8220;test&#8221; the medium. This has focused on Facebook and Instagram, counting an investment of \u20ac3,000 distributed between generating traffic to a download landing page and Facebook lead Ads.<\/p>\r\n<p>In addition, we are deploying with them an inbound marketing strategy that helps them broaden the base of the conversion funnel to increase and rejuvenate their social base.<\/p>\r\n<p>&nbsp;<\/p>\r\n<div class=\"fusion-text fusion-text-3\">\r\n<p><strong>\u201cApart from their knowledge, I would highlight the commitment of the GoodProfits team. They make the projects their own and get involved to make them work\u201d. Ton Barnils, Director.<\/strong><\/p>\r\n<p>&nbsp;<\/p>\r\n<div class=\"fusion-text fusion-text-3\">\r\n<p>Autumn leads campaign. Main performance data:<\/p>\r\n<p>&nbsp;<\/p>\r\n<\/div>\r\n<div class=\"fusion-text fusion-text-2\">\r\n<p>We have obtained 5,980 leads (people who have downloaded the Catalunya Mass\u00eds a Mass\u00eds guide).<\/p>\r\n<p>The total reach of the campaign has been 380,000 people (people who have seen it more than once).<\/p>\r\n<\/div>\r\n<\/div>\r\n<div id=\"stage3\" class=\"stage-point\" data-bgcolor=\"#d5d5d5\" data-animate=\"fadein from-bt\">\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Centre Excursionista de Catalunya Digital campaign for the Centre Excursionista de Catalunya \u00a0 \u00a0 \u00a0 CUSTOMER Centre Excursionista de Catalunya AREAS Digital Advertising and Inbound Marketing SEE WEB https:\/\/cec.cat\/ \u00a0 The Excursionist Center of Catalonia has been a benchmark in the mountain world since 1876, a sports and cultural association declared an entity of public [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1315,"parent":437,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"_tmp-page-works.php","meta":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - 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