In the Odyssey, a poet mentions that his songs were put into his heart by the gods. And Homer affirmed that the inspiration comes from a “divine breath”. His explanation is probably not true, but I like it better than Freud’s, who located the inspiration in the artist’s internal psyche, the product of an unresolved […]

Brainstorming is a teamwork technique focused on enhancing creativity and innovation. Its objective is to generate a new, different approach to solve a problem or face a project. The result of this type of session is a list of ideas contributed spontaneously by the members of the group to generate an alternative line of thought. […]

With the right tools, a good knowledge and segmentation of your contact bases and a suitable content strategy, email marketing can give you many joys. But let’s go by steps.

As a fundraiser, you’ve probably wondered if blogging is worth the effort. You have already perceived that doing it well requires a significant dedication of time and resources. And, if you bet on it, it will take months to see the results.

A web development team is much more than a graphic designer or a programmer. At the very least, are needed skills and experience in UX/UI, SEO, performance, and digital marketing.

Nothing better to start the year than taking stock, looking up and turning on the high beams. Global trends affect us much more than we think. Being clear about the big picture and the evolution of digital audiences will help us with our projects for the new year.