{"id":897,"date":"2022-03-25T12:01:05","date_gmt":"2022-03-25T12:01:05","guid":{"rendered":"https:\/\/www.goodprofits.online\/?p=897"},"modified":"2022-05-17T10:53:41","modified_gmt":"2022-05-17T10:53:41","slug":"comunidad-em-fundacio-esclerosi-multiple","status":"publish","type":"post","link":"https:\/\/www.goodprofits.online\/ca\/comunidad-em-fundacio-esclerosi-multiple\/","title":{"rendered":"Comunitat EM Per a la Fundaci\u00f3 Esclerosi M\u00faltiple"},"content":{"rendered":"<p>En GoodProfits creiem que construir una comunitat en l\u00ednia entorn d&#8217;una organitzaci\u00f3 \u00e9s fonamental perqu\u00e8 tingui \u00e8xit en la seva estrat\u00e8gia de Inbound M\u00e0rqueting. I com el moviment es demostra caminant, avui us presentem el primer dels nostres projectes en aquest \u00e0mbit: comunitat EM per a la Fundaci\u00f3 Esclerosi M\u00faltiple.\u00a0<\/p>\r\n<p>Hem desenvolupat una comunitat en l\u00ednia integrada en la web de la Fundaci\u00f3 Esclerosi M\u00faltiple que els ajudar\u00e0 a augmentar la captaci\u00f3 de leads i la base de simpatitzants de l&#8217;organitzaci\u00f3, a millorar el nivell de engagement de la seva base social, i tamb\u00e9 a incrementar la seva audi\u00e8ncia potencial i la seva visibilitat de marca.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>La idea \u00e9s senzilla<\/h2>\r\n<p>Estructurar tot els continguts, recursos, esdeveniments, serveis, etc. que ofereix la FEM en el seu web sota el paraigua d&#8217;una comunitat en l\u00ednia. D&#8217;aquesta manera, totes les persones que formen part de la base social de la FEM (beneficiaris, socis, donants, voluntaris i simpatitzants) tindran un usuari i contrasenya \u00fanics per a realitzar qualsevol acci\u00f3 en la web. I tota aquesta activitat quedar\u00e0 registrada en el CRM de manera autom\u00e0tica per a futures segmentacions i automatitzaci\u00f3 de marketing.<\/p>\r\n<p>Amb la nova capa de comunitat que hem desenvolupat, el web de la FEM ofereix a l&#8217;usuari un ventall de funcionalitats que far\u00e0 que es vinculi amb l&#8217;organitzaci\u00f3 i mantingui la seva relaci\u00f3 al llarg del temps:<\/p>\r\n<ul>\r\n\t<li>Integraci\u00f3 amb el CRM. Es podr\u00e0 visualitzar i modificar informaci\u00f3 del CRM des de la web. A m\u00e9s, tota l&#8217;activitat rellevant de la base social en la web quedar\u00e0 registrada en el CRM per a futures segmentacions.<\/li>\r\n\t<li>Acc\u00e9s \u00fanic. Cada usuari comptar\u00e0 amb un usuari i contrasenya \u00fanics.<\/li>\r\n\t<li>Desc\u00e0rrega de continguts. El fet de comptar amb un identificador \u00fanic per a cada simpatitzant possibilitar\u00e0 que cada persona descarregui de manera f\u00e0cil els recursos que la FEM ofereix: informaci\u00f3 sobre la malaltia, consells\/guies de suport, formaci\u00f3, etc.<\/li>\r\n\t<li>Comentaris en el blog. Aquesta extensi\u00f3 de la web permetr\u00e0 a cada usuari publicar comentaris en els diferents articles del blog de la fundaci\u00f3.<\/li>\r\n\t<li>Registre per a Newsletters.<\/li>\r\n\t<li>Gesti\u00f3 de dades personals. Cada usuari tindr\u00e0 la possibilitat d&#8217;actualitzar o modificar les seves dades, la qual cosa ajudar\u00e0 a la FEM a tenir una base de dades m\u00e9s completa i actualitzada dels seus simpatitzants.<\/li>\r\n\t<li>Inscripci\u00f3 a esdeveniments. Ara m\u00e9s que mai ser\u00e0 extremadament senzill inscriure&#8217;s per a participar en qualsevol dels esdeveniments que organitza la *FEM al llarg de l&#8217;any.<\/li>\r\n\t<li>F\u00f2rums. Espais on els simpatitzants de l&#8217;organitzaci\u00f3 podran intercanviar experi\u00e8ncies, opinions, consells\u2026Aquest element contribuir\u00e0 a generar un sentiment de pertinen\u00e7a.<\/li>\r\n\t<li>Formularis intel\u00b7ligents. Quan l&#8217;usuari navega baix login (est\u00e0 identificat) en la web de la fundaci\u00f3 es generar\u00e0 una m\u00ednima fricci\u00f3 en totes les interaccions. Tots els formularis del web s&#8217;autoemplenaran autom\u00e0ticament gr\u00e0cies a la informaci\u00f3 proporcionada pr\u00e8viament per l&#8217;usuari.<\/li>\r\n<\/ul>\r\n<p>Gr\u00e0cies a la comunitat EM aconseguirem que els continguts i serveis en l\u00ednia que ofereix la FEM arribin a m\u00e9s persones, consolidant el treball que fan durant els \u00faltims anys per a incrementar la dimensi\u00f3 digital de la seva organitzaci\u00f3.<\/p>\r\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1275 size-full\" src=\"https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/04\/observatorio-fem-esp-img-1-1200x800-1.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/04\/observatorio-fem-esp-img-1-1200x800-1.jpg 1200w, https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/04\/observatorio-fem-esp-img-1-1200x800-1-300x200.jpg 300w, https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/04\/observatorio-fem-esp-img-1-1200x800-1-1024x683.jpg 1024w, https:\/\/www.goodprofits.online\/wp-content\/uploads\/2022\/04\/observatorio-fem-esp-img-1-1200x800-1-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\r\n<h2>\u00a0<\/h2>\r\n<h2>I aix\u00f2 no \u00e9s tot..<\/h2>\r\n<p>Totes les funcionalitats esmentades pertanyen a la primera fase del pla d&#8217;implementaci\u00f3 de la comunitat EM. En una segona fase integrarem les funcionalitats de ecommerce, Peer to Peer i Xatbot.<\/p>\r\n<p>Amb aquest projecte avancem cap a un model d&#8217;organitzaci\u00f3 m\u00e9s participatiu, on tamb\u00e9 se li dona veu al simpatitzant i en el qual la interacci\u00f3 \u00e9s l&#8217;element clau. Una nova concepci\u00f3 de la relaci\u00f3 entre les entitats del tercer sector i la seva base social que les ajudar\u00e0 a cr\u00e9ixer i a consolidar el seu creixement.<\/p>\r\n<p>Si vols veure la comunitat EM en viu i en directe, entra en:<\/p>\r\n<p>https:\/\/www.fem.es\/comunitat-em\/<\/p>","protected":false},"excerpt":{"rendered":"<p>En GoodProfits creiem que construir una comunitat en l\u00ednia entorn d&#8217;una organitzaci\u00f3 \u00e9s fonamental perqu\u00e8 tingui \u00e8xit en la seva estrat\u00e8gia de Inbound M\u00e0rqueting. I com el moviment es demostra caminant, avui us presentem el primer dels nostres projectes en aquest \u00e0mbit: comunitat EM per a la Fundaci\u00f3 Esclerosi M\u00faltiple.\u00a0 Hem desenvolupat una comunitat en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comunitat EM Per a la Fundaci\u00f3 Esclerosi M\u00faltiple - GoodProfits<\/title>\n<meta name=\"description\" content=\"GoodProfits - Comunitat EM Per a la Fundaci\u00f3 Esclerosi M\u00faltiple\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goodprofits.online\/ca\/comunidad-em-fundacio-esclerosi-multiple\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunitat EM Per a la Fundaci\u00f3 Esclerosi M\u00faltiple - 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