{"id":1653,"date":"2023-02-02T10:55:22","date_gmt":"2023-02-02T10:55:22","guid":{"rendered":"https:\/\/www.goodprofits.online\/?p=1653"},"modified":"2023-02-02T10:55:22","modified_gmt":"2023-02-02T10:55:22","slug":"ponents-en-el-congres-de-fundraising-digital-de-la-aefr","status":"publish","type":"post","link":"https:\/\/www.goodprofits.online\/ca\/ponents-en-el-congres-de-fundraising-digital-de-la-aefr\/","title":{"rendered":"Ponents en el Congr\u00e9s de Fundraising Digital de la AEFr"},"content":{"rendered":"

El nostre CEO, Ibon Orrantia, ha participat com a ponent en el #XXCongresoFundraising organitzat per la Asociaci\u00f3n Espa\u00f1ola de Fundraising (AEFR)<\/a> per explicar els avantatges de desenvolupar una comunitat online.<\/p>\r\n

La seva intervenci\u00f3 es va plantejar com un taller titulat “Desplegar una comunitat online a la teva web t’ajudar\u00e0 a cr\u00e9ixer” i s’hi va tractar el concepte de la comunitat online, la seva utilitat per desplegar una estrat\u00e8gia d’inbound marketing i tot el necessari per crear-ne una. A m\u00e9s, per il\u00b7lustrar tots aquests elements es va exposar un cas d’estudi, el de la Comunitat EM que hem desenvolupat per a la Fundaci\u00f3 Esclerosi M\u00faltiple<\/p>\r\n

Aquest taller es va dirigir a responsables de comunicaci\u00f3 i fundraising amb coneixements sobre el canal digital i sobre la metodologia de l’inbound marketing, i estava orientat a oferir eines per avaluar si desenvolupar una comunitat online \u00e9s interessant per a les seves organitzacions.<\/p>\r\n

Un plantejament de taller participatiu on, despr\u00e9s de presentar la idea principal i totes les seves implicacions, els assistents prenguessin un rol actiu a trav\u00e9s d’exercicis pr\u00e0ctics que els ajudin a reflexionar sobre les necessitats de les seves organitzacions i com afrontar-les.<\/p>\r\n

 <\/p>\r\n

Taller de fundrasisng digital estructurat en quatre blocs<\/h2>\r\n

Per organitzar la sessi\u00f3 es va optar per dividir el temps en quatre blocs amb eixos de treball molt definits.<\/p>\r\n

El primer es va dissenyar amb l’objectiu d’establir les bases del taller a trav\u00e9s de la definici\u00f3 del que \u00e9s una comunitat en l\u00ednia i per a qu\u00e8 serveix. La premissa era clara, \u201cen una comunitat, les persones s’agrupen entre si de manera volunt\u00e0ria i espont\u00e0nia perqu\u00e8 tenen un objectiu en com\u00fa\u201d.<\/p>\r\n

A m\u00e9s, els components d’una comunitat comparteixen interessos comuns i continguts i han de complir algunes caracter\u00edstiques per formar una comunitat i aconseguir que es mantingui en el temps: comprom\u00eds, identitat, objectius en com\u00fa, evoluci\u00f3 i interacci\u00f3. Aquest primer apartat del taller va concloure amb un exercici en qu\u00e8 els assistents havien de reflexionar sobre el perfil del p\u00fablic objectiu a qu\u00e8 s’adre\u00e7a la seva organitzaci\u00f3, un element clau, sens dubte, abans d’iniciar un projecte d’aquestes caracter\u00edstiques.<\/p>\r\n

El segon bloc es va centrar en el cas destudi ja esmentat, la Comunitat EM. D’aquesta manera, els assistents van poder veure un exemple pr\u00e0ctic de comunitat mitjan\u00e7ant una navegaci\u00f3 en directe sobre el website en explotaci\u00f3 de la Fundaci\u00f3 Esclerosi M\u00fatliple, van poder analitzar totes les funcionalitats d’usuari i administraci\u00f3 de la comunitat i com funciona.\u00a0<\/p>\r\n

A continuaci\u00f3, el taller es va dirigir a il\u00b7lustrar com aquest concepte de comunitat en l\u00ednia \u00e9s adaptable a diferents tipus d’organitzacions del tercer sector, oferint exemples de comunitats d’entitats dedicades a la cura del medi ambient, l’educaci\u00f3 o la cooperaci\u00f3 al desenvolupament, entre d’altres.<\/p>\r\n

A m\u00e9s, es van repassar les principals funcionalitats d’una comunitat en l\u00ednia, aquelles que tenen en com\u00fa tots els exemples analitzats, com s\u00f3n el sistema de membres, la capa de continguts, serveis i funcionalitats de participaci\u00f3, i les eines dirigides a fomentar la interacci\u00f3.<\/p>\r\n

Al quart bloc es va proposar als assistents definir les bases d’un projecte per desenvolupar una comunitat en l\u00ednia a les seves respectives organitzacions. I, aix\u00ed, els assistents van poder aplicar all\u00f2 que s’ha apr\u00e8s al taller a les seves pr\u00f2pies entitats per analitzar els beneficis i la viabilitat d’iniciar un projecte d’aquest tipus.<\/p>\r\n

\"\"<\/p>\r\n

\u00a0<\/h2>\r\n

Una oportunitat per potenciar el marketing digital al sector de les nonprofits<\/h2>\r\n

Gr\u00e0cies a l’oportunitat de participar al Congr\u00e9s de Fundraising de l’AEFR, hem pogut compartir la idea de desenvolupar comunitats digitals al voltant d’organitzacions sense \u00e0nim de lucre per augmentar l’engagement dels simpatitzants i ajudar-los a construir una base social m\u00e9s s\u00f2lida. A m\u00e9s, per a nosaltres ha estat una enorme oportunitat per aprendre, interactuar i con\u00e8ixer millor les necessitats del sector.\u00a0<\/p>\r\n

Si voleu saber m\u00e9s sobre comunitats online o com desenvolupar-ne una per a la vostra organitzaci\u00f3, no dubteu a posar-vos en contacte amb nosaltres<\/a>.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

El nostre CEO, Ibon Orrantia, ha participat com a ponent en el #XXCongresoFundraising organitzat per la Asociaci\u00f3n Espa\u00f1ola de Fundraising (AEFR) per explicar els avantatges de desenvolupar una comunitat online. La seva intervenci\u00f3 es va plantejar com un taller titulat “Desplegar una comunitat online a la teva web t’ajudar\u00e0 a cr\u00e9ixer” i s’hi va tractar […]<\/p>\n","protected":false},"author":2,"featured_media":1582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"\nPonents en el Congr\u00e9s de Fundraising Digital de la AEFr<\/title>\n<meta name=\"description\" content=\"Taller al congr\u00e9s de fundraising digital de la AEFr: "Desplegar una comunitat online a la teva web t'ajudar\u00e0 a cr\u00e9ixer"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goodprofits.online\/ca\/ponents-en-el-congres-de-fundraising-digital-de-la-aefr\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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